Supply Chain Concepts admin on 14 Sep 2010
Toy R Us – The smaller big box store
Toy R US is trying a new retail module this year by opening smaller mall stores rather than the long term big outlet type stores. The stores will be temporary (3 to 4 month) and exist only during the core retail months (October to January).
First, lets look at the non-supply chain benefits since the supply chain organization and cost are probably the biggest issues. So, why is this a great concept in our poor economy?
- Low Rents: The malls are begging for new stores, full-time or part-time, to lower vacancy. The high the vacancy, the lower the cost per sq foot. Toy R Us can score a great deal on low rents.
- More Foot Traffic: The malls have more foot traffic. Having Toys R Us in your mall is symbiotic relationship. Customer will have more one-stop shopping and Toys R Us will gain in high sales.
- Branding: Toys R Us is widely known, regardless if you like them or not. Having a big name toy store in your mall will surely bring in more traffic
- Low Short Term Risk: Toys R Us can close poor retail stores and move to better locations. Since the stores are relatively small, the cost and time to close up shop would be far easier than its larger stores.
So where are the cons? It’s in the supply chain side. I’m sure there are more cons but I can see the supply chain being the biggest hurdle to overcome. Why?
- Increase in Shipping Points: The stores will be located in multiple locations in the same geographic footprint. This means that trucks will have to coordinate shipments from the main distribution center to many locations instead of 1 or 2.
- More Truck Carriers: The smaller truck volumes means there will be more carriers involved with negotiating shipping points. An optimizing tool can help minimize the shipping costs but I doubt the increase in cost can be eliminated.
- More LTL shipments: Cost usually go up when shipping with Less Than Truck Loads. True, you can postpone delivery to fill a truck but I doubt Toys R Us will delay shipments around the retail season.
Toys R Us has come up with a great new business model, although the devil is in the details. There is a potential for Toy R Us to fully profit from their new process or they suffer from supply chain costs and delays. I’m going to stay positive and say they can be successful. They would be more successful if they utilized our shipping strategy since we excel in business models like Toys R Us.